Although Instagram is the most popular resource for photography, sometimes it takes a lot of time to find truly interesting and inspiring content. We've compiled a list of the most popular photographer accounts to follow on Instagram so you can find inspiration and make your Instagram feed inspiring and useful.

All the authors on our list are extremely talented, but remember that your own photographs (even the most ordinary ones) can be turned into real masterpieces with the help of affordable . Read our and consider that you are already halfway to success. Get inspired and select photos for your page to follow in the footsteps of Instagram legends. So, who should you follow on Instagram?

The most popular photographers on Instagram you should follow in 2018

1. Murad Osmann- 4.5 million subscribers

Murad's famous photo series #FollowMeTo swept the world. In the pictures we see his wife, often dressed in beautiful traditional costumes, leading him through stunning landscapes in different parts of the world.

2. Paul Nicklen- 3.9 million subscribers

Publication from Darryll Jones(@darrylljones) Dec 17, 2017 at 7:42 PST

Darryl Jones's account is a little different from all the previous pages, because this photographer works in a very original genre. Instead of people, he uses dolls as models (for example, a stormtrooper from Star Wars).

13. Hiroaki Fukuda- 561 thousand subscribers

Hiroaki Fukuda posts stunning photos from Tokyo. He shows us something that you most likely won't see in any glossy magazine, but that's what makes his page so interesting and enticing. He also travels the world and shows us unusual places, captured through the prism of his artistic vision.

Publication from joel robison(@joelrobison) Jan 24, 2018 at 4:35 PST

Canadian artist and photographer Joel Robinson is a true master of surreal photography. You will immediately notice this when you visit his page. His conceptual works show people in the most fantastic scenes and settings.

So far, Instagram can hardly be called the most popular social network in the world. Nevertheless, by 2017 the resource had attracted 600 million people from all over the world. Someone builds their business here, someone realizes themselves as a musician, artist and simply a creative person.

But the accounts of stars are gaining the most popularity. Finding out who has the most followers on Instagram turned out to be quite simple. The top 10 has been almost constant for several years now. Only occasionally do stars change positions, ahead of each other or behind each other by a couple of million.

Application

Of course, it’s hard to imagine a modern smartphone owner who doesn’t know what Instagram is. Therefore, if there are still any left, here is some general information about the application for you. This is a free resource aimed at sharing time-limited photos and videos.

The service first became available in 2010. Back then it was still impossible to understand who had the most followers on Instagram. In addition, initially this program could only be used by owners of Apple devices.

Only since 2012 have the owners of Android gadgets been able to download and install the program. And this is exactly what the developers lacked. More than a million people installed the application within 24 hours.

Leaders

The development of the program turned out to be very rapid. Nowadays you can easily analyze followers on Instagram. The largest number - 600 million users - was achieved in just 7 years. But this is not a record figure. This social network has competitors in the world who have surrounded themselves with a simply unrealistic number of users.

In 2017, we managed to sum up the results of the past years and create a table of social network leaders. Facebook consistently ranks first, with a record audience reach of almost 2 billion people.

Following him are 1200 million users of the WhatsApp messenger. Third place went to the video hosting service YouTube with a reach of 1 billion.

Instagram Followers

Now let's move on to the main question: "Who has the most followers on Instagram?"

Of course, we cannot hide the fact that many users of this resource strive to get as many followers as possible. But they are very far from the real giants of this network. The list of leaders has remained virtually unchanged for the last couple of years. From time to time, stars change their positions and move up or down in this ranking.

Therefore, in the following description, errors are possible, because time passes, stars gain fans, but what is written remains unchanged. Below is the top global leadership, a list of people with the largest number of followers on Instagram in the fall of 2017.

1. Instagram - 227 million.
2. Selena Gomez - 129 million.
3. - 115 million.
4. Cristiano Ronaldo - 114 million.
5. Beyoncé - 107 million.
6. Kim Kardashian - 104 million.
7. Taylor Swift - 104 million.
8. Kylie Jenner - 99 million.
9. Dwayne Johnson - 95 million.
10. Justin Bieber - 93 million.

First and foremost

So, the service itself has the most followers on Instagram in the world. At the moment, their number has exceeded 227 million, despite the fact that at the beginning of the year there were a couple of million fewer followers.

The first registered account was also this profile. In general, before us is clearly the leader of all leaders. A variety of photos appear here that correspond to trends and fashion trends. Therefore, not a single flash mob or action will pass by those who follow this profile.

Smart and beautiful

The most popular person was Selena Gomez. It is she who has the largest number of subscribers in the world on Instagram, if you take into account real people. The girl occupied third and fourth positions for a long time, but for more than a year she has been ahead of all her competitors, including colleagues in the music field.

Back in the spring of this year, she delighted 125 million followers, and in a few months another 2 million arrived to this number. It is believed that Selena became popular thanks to her ex-boyfriend Justin Bieber, who is also included in our ranking, but occupies only tenth position. Now Gomez is involved in charity and creativity.

Just a few days ago there was a rumor that the star couple had gotten back together.

American Beauty

Another young Grande made it into this ranking with 115 million followers. The girl began her career in 2008. She has become very popular lately and went on a world tour a couple of years ago. A couple of times she has already managed to become part of major scandals, because of which she had to apologize to the entire world community.

Grande is not only involved in music, she has acted in films and TV series. This year, the singer was talked about as a victim of a terrorist attack that happened at her concert at the Manchester Arena. At the end of her speech, an explosion occurred, which took the lives of 23 people. The actress herself was not injured. Later she held a concert in memory of the victims of this tragedy with other stars.

Football star

If you were asked who has the most followers among football players on Instagram, then most likely the name Cristiano Ronaldo would be your answer. He is truly considered a world star, a very media personality.

Back in the spring of this year, he had 109 million and in six months he was able to recruit another 5 million to his army of fans. He is still a Real Madrid player, owner of several Golden Balls and Golden Boots.

Creative twentieth anniversary

For 20 years now, Beyoncé has been giving her fans tons of quality music. In addition, she is a producer, actress, dancer, choreographer, model, director and even a perfumer. She earned her 105 million subscribers at the beginning of this year, and now she has added a couple more to them.

The singer's awards are presented in a separate Wikipedia article. By this year she has become the highest paid musician. Her income amounted to more than $62 million.

Quick success

Now there is no one left who does not know about the beautiful and sexy Kim Kardashian. Her Instagram army has 104 million followers. Unlike Beyoncé, the actress took her first steps towards popularity ten years ago. Then she starred in her own family reality show.

By 2010, Kim had earned $6 million. Now the actress is 37 years old. At the same time, she has been married to Kanye West for three years, who became her third husband. Engaged in the creation of a huge number of beauty products.

Against all

Those who follow Taylor Swift's 104 million Instagram followers know that the young singer and actress announced the release of her sixth album, Reputation, this year.

The first song from it was already released in August this year and created a lot of noise. The singer is praised for her courage, a very thoughtful and painstaking video, which received 43 million views in a day. This helped it become the fastest growing and most popular video in the history of video hosting.

Model

Kylie Jenner also quickly gained popularity and received 99 million subscribers. The girl is only 20 years old, but she has already gained a huge fan base. Her half-sister is Kim Kardashian.

"Rock"

Actor and former wrestler Dwayne Johnson has 95 million followers on Instagram. The athlete is 45 years old and actively acts in action films. He starred in popular films: “The Mummy Returns”, “The Scorpion King”, several parts of “The Fast and the Furious”, etc.

Little girls idol

Justin Bieber is a very controversial artist. Half the world adores him, the other half cannot stand him. But there is nothing to say about his popularity. On Instagram he acquired 93 million subscribers.

The Canadian pop singer became popular thanks to his mother posting videos of her son singing on Youtube. Scooter Braun noticed him there and promoted the young man, turning him into a real sex symbol.

Russia

A similar rating can be compiled for stars who live in Russia. The most scandalous and popular people gather the most followers on Instagram. Moreover, there is not a single politician among them. Before us are still the stars of show business.

The five most popular include:

1. Olga Buzova with 10 million.
2. Timati with 10 million.
3. with 9 million.
4. Nastasya Samburskaya with 8 million.
5. Vera Brezhneva with 8 million.

As you can see, the top five popular Instagram stars have a small gap between them. For some, literally a couple of hundred thousand are missing to catch up with their “rival” in terms of subscribers on Instagram.

In Russia, Olga Buzova scored the highest number. Moreover, her career is the same as Justin Bieber’s - contradictory. The girl has recently become popular thanks to scandals. Previously, she was the TV presenter of the program “House 2”, and now she has decided to make a career as a singer.

Not all Russians think this idea is successful. Buzova has been accused more than once of singing to a soundtrack and generally not being able to sing at all. But so far she is the leader on Instagram in terms of the number of followers.

Timati is also promoting himself as a media personality and businessman. Recently he has created an entire brand, Black Star, with a burger bar, shops and a production center.

Popular Instagram accounts, who are they TOP 10 opinion leaders in Russia?

They are also called influencers, that is, people whose opinions matter a lot to their audience.

You are a dancer, singer, socialite or photographer - it doesn’t matter if your posts get a lot of likes and the audience actively reacts to your words and lifestyle, you are an opinion leader.

The most popular Instagram in Russia

Let's start incrementally.

Information is current as of November 22, 2018.

10th place

Anastasia Kvitko

Anastasia Kvitko @anastasiya_kvitko – 9.1 million subscribers.

Anastasia Kvitko is a fashion model who is not shy and shows off her curvy figure to an audience of millions. A large number of subscribers condemn her, but there are certainly those who admire her.

Anastasia Kvitko was nicknamed on the Internet “Russian Kardashian”

9th place

Egor Creed

Egor Creed @egorkreed – 9.4 million subscribers.

Egor is a Russian singer of the Black Star music label.

Egor mainly publishes announcements of his performances, videos, and songs. He talks a little about his family and occasionally writes about himself.

After participating in the show “The Bachelor,” the number of subscribers increased significantly ~900 people.

8th place

Nastasya Samburskaya

Nastasya Samburskaya @samburskaya – 9.7 million subscribers.

Nastasya is a TV presenter and actress. Known for her sense of humor and difficult character. The account often “pranks” subscribers on the topic of personal life and family.

Basically, Samburskaya is laconic. Her posts consist of 2-3 sentences, often of a humorous nature. For example, " Stop taking other people's cars for photos. Take pictures in yours! Mercedes 124 for life»

7th place

Nastya Ivleeva

Anastasia Ivleeva @_agentgirl_ – 9.8 million subscribers.

Yura Dud, in an interview on his YouTube channel “vDud,” called Ivleeva “the most important girl on the Russian Internet right now.” The video received more than 19 million views and became the most viewed on Yura’s channel.

Nastya Ivleeva gained popularity on Instagram; back in 2013, the blogger began making short videos “about girls and wine,” which hooked her audience. So to speak, I found my niche.

Nastya Ivleeva also launched her own show on the YouTube channel – AGENTSHOW, where she communicates with celebrity guests.

I would like to note that Nastya is one of the few bloggers who moved from Instagram to TV. Most often it happens the other way around. Develop your account, look for your niche.

Be like Nastya Ivleeva! 🙂

6th place

Vera Brezhneva

Vera Brezhneva @ververa – 10 million subscribers.

Russian singer, actress and TV presenter, also the wife of Konstantin Meladze.

She gained her main fame thanks to the group “VIA Gra”, in which she sang for 4 years. After leaving the group, she pursued a solo career and released several popular songs. Vera has been called the standard of female beauty more than once.

On her Instagram account, Vera writes fairly long texts, actively communicates with her subscribers, and does not react to negativity or laughs it off.

5th place

Pavel Volya

Pavel Volya @pavelvolyaofficial – 11.1 million subscribers

Pavel Volya is a Russian TV presenter, actor, stand-up comedian, resident of the comedy show “Comedy Club”. Now his stand-ups are expected not only in Russia and the CIS, but also in the West.

Projects on TNT in which Volya participated more often as a presenter:

• "Stump Deck"
• "Slaughter League"
• "Laughter without rules"
• "Comedy Battle"
• "Comedy Club"
• "Improvisation"

Pavel also starred in films such as “The Best Movie” or “Love in the City 2.”

“Glamourous bastard” is the image that Pavel created for himself at the Comedy club, and also wrote several viral songs. For example, “Everything will be awesome.”

Volya received such a number of subscribers thanks to his media presence.

Mainly on his Instagram account, Pavel publishes announcements of his performances at various events. She also posts photos from filming and excerpts from interviews. He tries not to advertise his personal life. But Leysan Utyasheva, the artist’s wife, often appears on his account.

4th place

Borodina Ksenia

Ksenia Borodina @borodylia – 11.9 million subscribers.

Borodina is a famous TV presenter. Her main fame came from her participation in the Dom-2 project.

In her account, Ksenia shares her sincere emotions and achievements. She pays attention to the quality of her photographs. The blogger admits that he loves rich colors in photos and tries to take high-quality and interesting photos.

But most of her Instagram is occupied by children. Subscribers note that Ksenia Borodina is an excellent mother.

3rd place

Timati

Timati @timatiofficial – 13.1 million
Timati is a singer and owner of the Black Star label.

The account mainly publishes announcements of performances by Black Star artists. It also promotes its own brands, such as Black Star Burger, Black Star Wear (clothing) and others.

The musician also talks about his family. Mostly about my daughter, Alice.

Timati also often comments on “hype” events. Expresses his opinions mainly through video recordings.

The audience gives feedback: comments on posts, agrees with it and approves. Timati is indeed an opinion leader for his large audience.

2nd place

Khabib Nurmagomedov

Khabib Nurmagomedov @khabib_nurmagomedov – 13.3 million subscribers.

After one of the most anticipated MMA fights against Conor McGregor, more than 4 million subscribers subscribed to Khabib! And after each successive victory, his number of subscribers increases.

Mostly on his account, Khabib talks about his training, friends and everyday life. This is such a simple and sincere account. Perhaps this is how he hooks his audience. More often, media personalities post glossy photographs of Prof. photo shoots or social events.

1 place

Olga Buzova

Olga Buzova @buzova86 – 14.1 million subscribers.

If Ivleeva is “the most important girl on the Russian Internet right now,” then Olya Buzova is the most important girl in the media sphere back in 2004! Even then, at least fans of the Dom-2 project knew about it.

Olga Buzova is a famous singer, TV presenter and actress. In her account, the girl shares information about her performances, her experiences and victories, and sometimes even her personal life. And this question, after a break with the famous football player Dmitry Tarasov, is very acute.

Buzova’s account is the most popular in the history of Russian Instagram. Take an example 😉

Due to the influence of social networks on the life of society, famous Instagram bloggers are becoming new idols. They attract their subscribers with an interesting way of life and their charismatic personality. Therefore, we have prepared a selection for you TOP 20 most famous Instagram bloggers, who achieved popularity thanks to an active social life.

Instagram bloggers pursue different goals when developing their account: some want to gain popularity or fame, while others want to turn their social network page into a powerful earning tool. But, all the same, both of them become the center of attention of others.

Rating of the most famous bloggersInstagram

This rating presents the top twenty Instagram bloggers who are now very popular. Their pages have millions of followers who constantly follow their lives. This rating does not take into account the accounts of world-famous stars such as Selena Gomez, Beyonce, Ariana Grande or Christian Ronaldo, because they gained fame not through the social network Instagram, but because of their type of activity. By the way, the names given above are the world's top four Instagram profiles based on the number of subscribers.

And we, in turn, set ourselves the task of introducing readers to the leaders among bloggers who gained their popularity thanks to Instagram. So, let's meet these Instagram stars.

Ana Cheri Garcia (@anacheri)

Number of subscribers: 10.6 million

A girl with curvaceous, toned figures of Mexican origin has won the top position in our ranking. She attracts the attention of Instagram users with her seductive photos. Based on her popularity, she has already managed to create her own business by opening an online store with branded accessories and original training programs for her figure.

Despite her attitude towards the 30+ age category, Ana positions herself as a fashion model in the field of fitness and sports. Her interesting appearance adds mystery to the girl. The ability to pose sexually in photographs and excellent external data have become the key to the star’s success.

Olga Buzova (@buzova86)

Number of subscribers: 10.5 million

Olga Buzova is a very popular public figure in Russia. She attracted special attention by becoming a participant in the reality show “Dom-2”, and subsequently becoming the host of this project. Her Instagram account is very stylish and bright. Its main goal is to maintain the image of a star. Despite this, Olya is so popular on Instagram that she was awarded second place in our ranking.

Claudia Alende (@claudiaalende)

Number of subscribers: 10.3 million

Claudia Alende is a Brazilian model and businesswoman. Her account combines beauty, health, business advice, motivation and Claudia's lifestyle. In addition, her appearance is compared to the famous actress Megan Fox. Many believe that it was this similarity that brought Claudia such popularity. Nature has also endowed the Brazilian with ample breasts and hips, which makes her even more attractive to the audience of Instagram users.

Claudia, like Ana Ceri, opened her own store with branded accessories such as T-shirts, caps and phone cases with her images.

Nastasya Samburskaya (@samburskaya)

Number of subscribers: 8.9 million

Nastasya Samburskaya is a Russian actress and TV presenter who tried herself as a singer. This socialite has already gained almost 9 million fans on her Instagram account. In fact, it is not particularly clear why Nastasya’s profile became so popular for any special merits. But, given the fact that she has repeatedly been on the list of the sexiest women in Russia according to various glossy publications, her popularity is justified.

Vera Brezhneva (@ververa)

Number of subscribers: 8.6 million

Vera Brezhneva is not only an active Instagram user, but also a famous Russian-speaking singer, a former member of the Via Gra group. Vera has reached more than eight million social network users with her charisma. Many people liked the published footage from filming, concerts and photos with friends.

Kayla Itsines (@kayla_itsines)

Number of subscribers: 7.6 million

Famous personal trainer Kayla Itsines launched her own method of fitness exercises for weight loss on the Internet. She is a guru in the field of proper nutrition and exercise. This gained popularity, which helped her become a successful entrepreneur.

In 2016, she was named one of the 30 most influential people on Instagram. In addition, she, along with her common-law husband, were included in the list of the richest people in Australia under 40 years of age who did not inherit a fortune.

Ivan Urgant (@urgantcom)

Number of subscribers: 6.5 million

The famous showman Ivan Ugrant won the first male position in our ranking. As you can see, it’s easier for girls to gain popularity on Instagram than for guys, but Ivan still managed to get around this difficulty.

In his profile, Ivan publishes photographs of a personal and professional nature, but family shots are a rarity. The secret of Ivan Urgant's popularity on Instagram most likely lies in his interesting and cheerful personality, which is interesting to watch.

Katya Clapp (@kateclapp)

Number of subscribers: 6.4 million

A young girl from Russia is better known as a video blogger on YouTube, but fans do not leave her alone even on Instagram. Ekaterina Romanova is the real name of the blogger. Just as you can see a lot of funny videos and parodies on her video channel, Katya’s Instagram is a little more serious. She posts photos about her life, inspirations and places of residence.

Anna Khilkevich (@annakhilkevich)

Number of subscribers: 6.2 million

Anna is a Russian actress who conquered the Instagram space with her naturalness with photographs from her life. Her fame in the real world helped boost her profile to more than six million subscribers.

Oksana Samoilova (@samoylovaoxana)

Number of subscribers: 6 million

Oksana has the ability to pose for the camera and is gifted with irresistible photogenicity. This influenced her modeling career. Popular Instagram blogger Oksana Samoilova is the wife of the famous singer Dzhigan. Not only, thanks to her status, she gained such close attention from subscribers. In addition, she is a successful model, face and co-owner of the clothing brand MiraSezar.

Alena Shishkova (@missalena.92)

Number of subscribers: 5.7 million

The public figure, Alena Shishkova, received particularly close attention from the audience after her unclear role in the personal life of the singer Timati and participation in the Miss Russia competition. Today, Alena is a successful world-class model.

Alena is one of those individuals who do not hide the correction of their appearance using the plastic method. Alena's account is full of fashionable and stylish looks before going to a social evening or a fashionable party.

Victoria Bonya (@victoriabonya)

Victoria Bona is a Russian TV presenter, in the past she was one of the participants in the reality show Dom-2. She starred in videos of famous Russian singers, and also succeeded as a model. This pretty blonde publishes photos of her successful and chic life, which attracts so many subscribers to her profile.

Svetlana Bilyalova (@svetabily)

Number of subscribers: 5.5 million

An attractive girl, Sveta Belaeva, captivates the hearts of her followers with seductive photographs of her figure and pretty face. The peculiarity of Sveta’s appearance is a result of the influence of Tatar roots. An active, athletic and purposeful blogger, she gained her popularity on Instagram largely because of her appearance, but, as they say, Sveta’s beauty is not only the result of the magic of Mother Nature.

Murad Osmann (@muradosmann)

Number of subscribers: 4.6 million

The famous “follow me” photo was very clearly used in this Instagram account. Photographer Murad Osmann and his girlfriend travel the world and exhibit professional photos in the “follow-me” style (when the model in the photo leads the hand of the photographer, who is not in the frame, but only his hand is visible). Each photo is unique not only because of the popular bright landscapes, but also because of the wide variety of images of the girl model in the photo.

Chantel Zales (@chantelzales)

Number of subscribers: 4.5 million

Chantel has become a popular lingerie and swimsuit model, who has already appeared in many glossy magazines, including Maxim. She is one of those bloggers who not only has amazing body shapes, but is also not shy about showing them off to such a wide range of her subscribers.

Paige Hathaway (@paigehathaway)

Number of subscribers: 4 million

Paige is a fitness lifestyle expert and founder of the 5 Week Weight Loss Challenge. After switching to a sports lifestyle, the blogger began to actively develop her Instagram account. The American girl with a fit, athletic figure has become a role model for many of her followers.

Elena Sheidlina (@sheidlina)

Number of subscribers: 3.3 million

Lena Sheidlina is a girl with unusual photo images, now a 23-year-old model, originally from the city of Saratov (Russia). The main subscribers of Elena's account are teenagers. Elena publishes on her profile photos from a photo shoot in unusual images, like for an ordinary model. Bright and unusual bows are the highlight of her popularity.

@anyuta_rai)

Number of subscribers: 2.4 million

Anna Kharakhasheva, aka Anita Rai, is a successful Russian model who is in demand all over the world. She regularly pleases her subscribers with fashionable looks, stylish looks and photographs from social events. For Anita, her Instagram profile has become an excellent way to earn money, which she openly declares to the general public.

Galina Mirgaeva (@mirgaeva_galinka)

Number of subscribers: 2.3 million

Russian model Galina Mirgaeva managed to show off in Western publications, which became interested in her person. On her Instagram account, Galya publishes many shots from the photo shoot. In addition, she promotes a healthy lifestyle and exercise. Her beauty and figure cannot go unnoticed, so the number of subscribers to Galina is constantly increasing.

Sasha Markina (@markina)

Number of subscribers: 1.2 million

Our rating of popular Instagram bloggers is completed by another model – Alexandra Markina. The Russian girl is considered to have an ideal figure. Her cute appearance leaves no one indifferent and beckons you to follow her profile updates constantly.

Video about the coolest people on Instagram

Why do people follow someone's account?

Probably, many people have a question why some people quickly attract attention and the number of their subscribers is growing rapidly, while others, no matter how hard they try, do not get the desired result. The fact is that users subscribe to the page for several reasons:

1. Blogger likes the outside- This is a common reason for quickly gaining subscribers. If the person who runs the profile is attractive in itself, then this attracts special attention, because Instagram is based on visual perception. Agree that photographs of attractive people attract more attention. Beauty bloggers often develop their accounts in this way - using their sphere of interests, they sympathize with the majority of the social network’s audience.
2. I like the blogger's lifestyle– if a blogger leads an active life, uses interesting services or improves himself, such activity becomes exemplary for many. Most people are unable to work on themselves or lead an active and sociable life, so they prefer regular observation of a person with whom they can follow an example.
3. The blogger is a public figure– every public person tries to stay on top of modern trends, and their presence on the Instagram social network is no exception. Users begin to follow updates from public figures, be it a singer, dancer, presenter, politician or showman. Famous real life personalities post moments from their personal and professional lives on their Instagram profile.
4. Users personally know the blogger– the incentive to subscribe to someone’s page is a real acquaintance with the blogger. If the owner of your Instagram profile is your friend or acquaintance, then most likely you will be more interested in following its updates. The logical conclusion is that people who are more sociable have a wide circle of friends and thus have more followers on Instagram.

Many people dream of popularity on Instagram, from owners of personal blogs to entrepreneurs promoting their own brand. One of the key moments of success - getting into the TOP of the best - will not only strengthen the image of the page, but will also regularly attract new subscribers or clients.

Those who know how to get to the top of publications on Instagram know that constant, or at least frequent, presence in the top positions of search results is a magical tool that quickly and free of charge increases the recognition of a product or personality, “gets” a large number of likes, comments and views, and also expands the audience.

Today we will talk about the key concepts that you need to know about the TOP Instagram mechanisms, what secrets it has and how to get there.

What is TOP on Instagram?

Before understanding the algorithms for getting to the top of Instagram results, you need to understand the theoretical part, which will clarify the main points. So let's look at it with a simple example.

When placing an order in an online store in a selected product category, you can choose to sort the assortment according to different filters: by price or by popularity. If the buyer is primarily interested in the quality of the product, and not its cost, he selects a filter of results by popularity - the commercial success of the product. That is, after sorting at the beginning, he sees “Bestsellers” with the largest number of reviews and sales volumes, and the lower he goes down the page, the less in demand the products will be.

The same analogy can be drawn with the TOP of Instagram. At its core, it is a selection of the most interesting, useful and popular publications, organized by popularity.

The algorithm for ranking posts is not known for certain to ordinary users and experts. An entire department of Facebook employees is developing a mechanism for selecting interesting posts, which improves search and search results, modernizes functions to introduce the user to the categories “TOP”, “Recommended” and “Interesting”, which will be filled with useful and relevant content for him.

However, Western and domestic analysts have identified several patterns and rules, the observance of which will help you climb up the rankings and attract a lot of attention to your page. So, let's look at what influences a post's inclusion in the TOP publications on Instagram.

What influences getting into the TOP?

But getting into the TOP itself is only 50% of the profile’s success among the audience. It’s not enough to “appear” in the list of entries; you need to interest and intrigue a person so that he clicks on your entry, and not on the neighboring one.

How to get to the top publications

The answer to the question of how to get to the TOP posts on Instagram is as follows: